Benchmarking & Competitive Analysis


TYPICAL QUESTION WE ANSWER:
• What is “best-in-class” for each of my performance parameters?
• How do I compare to “best-in-class”?
• How do I compare to my competitors?
• What is my competitor’s weakest area?
• How do my customers view my products?
• Which machine should I buy?
• Should I make this widget or buy it?
• What is the best alternative? Why?

EXAMPLE CONSULTING PROJECTS:

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Project Description Company Description Benefits Related Links
Data collection and financial analysis Chemical company Strategic advantage ACM Mar 2001, p.1
ACM Sept 2000, p.11
Consolidate/simplify product design Defense electronics Reduce parts & options counts, costs  
Requirement gathering for implementing simulation modeling in their sales and marketing process Electronic Assembly Equipment Manufacturer Data Validation, Verification ACM Dec 1999, p. 1
Cost analysis of test system and wafer prober combination Equipment supplier Combined COO  
Integrated analysis of Cost of Ownership for a new metrology inspection equipment and its impact throughout the fabrication process flow Equipment supplier Equipment performance impact to production ACM Mar 2001, p. 8
Review and Assess Equipment Designs for Quality, Reliability, Safety, Manufacturability, and Maintainability Equipment Supplier Higher Quality, Reliability, and Safety; Better Maintainability and Manufacturability; Lower COO Link to recommended book "Hi-tech Reliability"
Reliability Predictions Equipment Supplier Higher Reliability; Lower COO  
Reliability Test – Planning and Results Analysis Equipment supplier Higher Reliability; Lower COO  
Develop Quality and Reliability Goals and Specifications Equipment suppliers and users Higher Quality and Reliability; Lower COO  
Quality System Assessment and Training Using Standardized Supplier Quality Assessment (SSQA) Process Equipment suppliers and users Higher Quality, Reliability, and Safety; Lower COO  
Evaluate Effectiveness of Reliability Improvement Program Equipment suppliers and users Higher Reliability; Lower COO  
Created product costing models for three different Flat panel display manufacturing technologies FPD Manufacturer Strategic advantage  
Manufacturing Site selection and planning Internal Use   ACM Jun 1999, p. 1
Estimate impacts of changes in marketing strategies on competitor's revenue Packaging supplier Refine marketing strategy ACM Mar 2000, p. 1
Cost of ownership analysis comparing equipment for new Gate process Semiconductor Manufacturing Equipment with lower COO  
Cost of ownership analysis comparing new process and materials on photolithography Semiconductor Manufacturing Justification of additional cost resulting in lower COO ACM Jun 2001, p. 10
Comparison financial analysis to understand process cost impacts of planarization methods Semiconductor Materials Supplier Optimization ACM Sept 1999, p. 10
CMP Drivers
Assess and improve productivity of manufacturing operations Various sc manufacturers Reduce mfg cycle time and costs ACM Mar 2000, p. 10
Assess relative technical/business strengths/weakness of SC eqpt mfgrs Wall Street Guide investment Decisions  

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