New Product Introduction & Analysis


TYPICAL QUESTION WE ANSWER:
• What is my competition?
• How shall I position my product?
• Is my new idea feasible in todayís manufacturing environment?
• How does my product impact my customerís costs? How does he benefit?
• How do I ensure design and delivery of a reliable, cost-effective solution to my customers?
• Will my product be competitive in the future?
• Where shall I make my new product?
• I make or buy the components?
• What should I outsource? What are the costs/benefits?

EXAMPLE CONSULTING PROJECTS:

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Project Description Company Description Benefits Related Links
Data collection and financial analysis Chemical company Strategic advantage ACM Mar 2001, p.1
ACM Sept 2000, p.11
Consolidate/simplify product design Defense electronics Reduce parts & options counts, costs  
Integrated analysis of Cost of Ownership for a new metrology inspection equipment and its impact throughout the fabrication process flow Equipment supplier Equipment performance impact to production ACM Mar 2001, p.8
Design-in Quality, Reliability, Safety, Manufacturability, and Maintainability (DFX) Equipment supplier Higher Quality, Reliability, and Safety; Better Maintainability and Manufacturability; Lower COO  
Review and Assess Equipment Designs for Quality, Reliability, Safety, Manufacturability, and Maintainability Equipment Supplier Higher Quality, Reliability, and Safety; Better Maintainability and Manufacturability; Lower COO Link to recommended book "Hi-tech Reliability"
Reliability Predictions Equipment Supplier Higher Reliability; Lower COO  
Training and consulting of simulation implementation for capacity planning and design of their new factory Flat Panel Manufacturer, Semiconductor Manufacturer Data Validation, Verification ACM Mar 2001, p.1
Analysis of semiconductor DRAM supply chain and delivery risk Internal Use Determine minimum inventories Supply chain white paper
Estimate impacts of changes in marketing strategies on competitor's revenue Packaging supplier Refine marketing strategy ACM Mar 2000, p.1
Forecast impacts of a new technology on the cost and profitability of a semiconductor wafer fab Research & Development organization Validate continued R&D, establish marketing strategy ACM Sept 2001, p.5
Cost of ownership analysis comparing equipment for new Gate process Semiconductor Manufacturing Equipment with lower COO  
Cost of ownership analysis comparing new process and materials on photolithography Semiconductor Manufacturing Justification of additional cost resulting in lower COO ACM Jun 2001, p. 10
Evaluation of Cost of Ownership for a new CVD and CMP processes Semiconductor Materials Supplier Lower Cost  
Evaluated a passivation material and process technology for overall product cost impact on semiconductor fabrication and final assembly Semiconductor Materials Supplier Lower Cost  
Forecast long-range semiconductor equipment demand Wall Street Enhance investments ACM Sept 2001, p.5
Assess relative technical/business strengths/weakness of SC eqpt mfgrs Wall Street Guide investment Decisions  

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