Wright Williams & Kelly, Inc. Names
Cook Associates Sales Agent

Continues Steps in Global Expansion of Sales and Service

February 19, 2004 (Pleasanton, CA) –Wright Williams & Kelly, Inc. (WWK), a cost & productivity management software and consulting services company, announced today the naming of Cook Associates Inc. as its sales agent covering the Eastern US. This appointment represents the continuation of WWK’s strategic vision to provide increased sales and service support in close proximity to all of its customers, world-wide.

“Cook Associates was selected to support our growing installed base in the Atlantic States based on their long history of successfully meeting the needs of their clients,” states David W. Jimenez, WWK's President. “They combine a comprehensive understanding of the region’s high-tech climate and we look forward to working with them to support our existing installed base and expanding the application of our software products and services.”

“We are pleased to begin representing WWK and its product line,” says Ron Cook, Founder of Cook Associates. “We see a large demand for software tools and consulting services designed to help optimize manufacturing costs and productivity. WWK will help keep our clients at the forefront of cost competitive operations.”

Cook Associates brings over forty years of selling experience in the semiconductor field to this agreement. Our philosophy is to represent firms that bring unique products and features to our customers that solve or improve manufacturing problems. Our goal is to provide value-added products to our customers.

With more than 2,800 users worldwide, Wright Williams & Kelly, Inc. is the largest privately held operational cost management company serving technology-dependent and technology-driven companies. WWK maintains long-term relationships with prominent industry resources including International SEMATECH, SELETE, Semiconductor Equipment and Materials International (SEMI), and national labs and universities. Its client base includes most of the top 10 semiconductor manufacturers and equipment and materials suppliers as well as leaders in thin film record heads, magnetic media, flat panel displays, and solar panels.

WWK’s product line includes TWO COOL® for detailed process step level cost of ownership (COO) and overall equipment efficiency (OEE), PRO COOL® for process flow and test cell costing, Factory Commander® for full factory capacity analysis and activity based costing, and Factory Explorer® for cycle time reduction and WIP planning. Additionally, WWK offers a highly flexible product management software package that helps sales forces eliminate errors in product configuration and quotation processes.

Call today for more information from Wright Williams & Kelly, Inc. Providing software solutions for productivity measurement and enhancement since 1991.



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