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WWK

when it comes to cost, we answer the whys

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New Product Introduction & Analysis

TYPICAL QUESTIONS WE ANSWER:

  • What is my competition?
  • How shall I position my product?
  • Is my new idea feasible in today’s manufacturing environment?
  • How does my product impact my customer’s costs? How does he benefit?
  • How do I ensure design and delivery of a reliable, cost-effective solution to my customers?
  • Will my product be competitive in the future?
  • Where shall I make my new product?
  • I make or buy the components?
  • What should I outsource? What are the costs/benefits?

EXAMPLE CONSULTING PROJECTS:

Click on the “Related Links” for more information

Project DescriptionCompany DescriptionBenefitsRelated Links
Data collection and financial analysisChemical companyStrategic advantageACM Mar 2001, p.1
ACM Sep 2000, p.11
Consolidate/simplify product designDefense electronicsReduce parts & options counts, costs
Integrated analysis of cost of ownership for a new metrology inspection equipment and its impact throughout the fabrication process flowEquipment supplierEquipment performance impact to productionACM Mar 1999, p.1
Design-in quality, reliability, safety, manufacturability, and maintainability (DFX)Equipment supplierHigher quality, reliability, and safety; better maintainability and manufacturability; lower COO
Review and assess equipment designs for quality, reliability, safety, manufacturability, and maintainabilityEquipment supplierHigher quality, reliability, and safety; better maintainability and manufacturability; lower COOLink to recommended book “Hi-tech Reliability”
Reliability predictionsEquipment supplierHigher reliability; lower COO
Training and consulting of simulation implementation for capacity planning and design of their new factoryFlat panel manufacturer, semiconductor manufacturerData validation, verificationACM Sep 2000, p.1
Analysis of semiconductor DRAM supply chain and delivery riskInternal useDetermine minimum inventories Supply chain white paper
Estimate impacts of changes in marketing strategies on competitor’s revenuePackaging supplierRefine marketing strategy ACM Mar 2000, p.1
Forecast impacts of a new technology on the cost and profitability of a semiconductor wafer fabResearch & development organizationValidate continued R&D, establish marketing strategyACM Sep 2001, p.5
Cost of ownership analysis comparing equipment for new gate processSemiconductor manufacturerEquipment with lower COO
Cost of ownership analysis comparing new process and materials on photolithographySemiconductor manufacturingJustification of additional cost resulting in lower COOACM Fall 2005, p.1
Evaluation of Cost of Ownership for a new CVD and CMP processesSemiconductor materials supplierLower cost
Evaluated a passivation material and process technology for overall product cost impact on semiconductor fabrication and final assemblySemiconductor materials supplierLower cost
Forecast long-range semiconductor equipment demandInvestment bankEnhance investments ACM Sep 2001, p.5
Assess relative technical/business strengths/weakness of semiconductor equipment manufacturersInvestment bankGuide investment decisions
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Consulting Examples

  • Cost, Risk, & ROI Analysis
  • Lean Manufacturing & Productivity Consulting
  • Software & Integration Consulting
  • Quality, Reliability & Statistics Consulting
  • Supply Chain Analysis Consulting
  • Benchmarking & Competitive Analysis
  • New Product Introduction & Analysis

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Wright Williams & Kelly, Inc. is the largest privately held operational cost management software and consulting company serving technology-dependent and technology-driven organizations.

Address:
111 Deerwood Road, Suite 200
San Ramon, CA 94583

Phone: +1 925-831-4808
Fax: +1 925-396-6174
Email: [email protected]

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